Producing DTF transfers is becoming increasingly popular nowadays because this method allows for the relatively easy production of high-quality prints. Consequently, the DTF transfer business has become a highly competitive market. To stand out from the competition, it is worth investing some of your time and budget in marketing activities for improving sales.
This article will provide you with five marketing tips to help boost your DTF transfer business.
1) Make the Most of the Opportunities Provided by Social Media.
Create an interesting profile on social media, and ensure regular posts to maintain constant contact with your audience. The most desirable customers are those who regularly place orders. By publishing attractive content on social media, you can ensure that your customers don’t forget about you and return regularly for new orders.
In order to maintain constant contact with customers and increase the likelihood of repeat orders, it is also worthwhile to provide the opportunity to register a user account. With the DTF Gang Sheet Builder, you can enable your customers to create a user account granting access to their previously completed orders and created projects. This serves an additional incentive for regular orders, as it eliminates the need to upload graphics and create sheets for printing; customers can simply reorder previous prints or edit previous designs and order edited ones.
2) Create an Interesting Google Business Profile to Enhance Your Online Presence
The most popular internet platform used by users to search for information is Google. According to 2021 reports, Google served almost 92% of all queries worldwide. To grasp the scale of this search engine’s operations, it’s worth noting that in one second, Google processes almost one hundred thousand user queries.
The potential of this platform is enormous, and it’s worth taking advantage of the opportunity it provides to promote a company on the internet. Creating a company’s Google profile and supplementing the crucial information such as the address or opening hours takes only moments and can bring great benefits. Adding a compelling description of the company and supplementing the photos available in the profile influences initial impressions of potential customers who view search results on the internet. A refined and interesting Google profile significantly increases the chances that a user looking for a printing house will choose your company to complete the DTF prints order.
3) Attract smart shoppers by gathering positive reviews
The 21st century is the era of smart shoppers. This means that consumers are more cautious,carefully examining all information before making a purchase decision. Therefore, it is essential to meet the expectations of today’s consumers by providing them access to the opinions of other customers about your company. Platforms to share feedback about your business include a Facebook page, Google Business Profile, and other external websites designed for collecting consumer feedback about individual companies.
To provide your potential customers with easy access to reviews of your printing house’s services, it is also valuable to showcase individual customer opinions on your website. Case studies featuring statements from individual clients of your printing house are considered a very reliable source to help in making purchasing decisions.
4) Develop targeted advertising campaigns in specific locations
According to available reports from 2021, almost half of the search queries on Google (46%) are local searches. This indicates that users searching for information on Google often do so in conjunction with a specific location.
If you offer printing services in the local market, consider creating ads on Facebook, Google Ads, or other channels, displayed exclusively in individual locations. Such actions will enable you to reach more specific groups of recipients who are more likely to use your printing services.
5) Build Engaged Communities to Keep Customers with You
Build a group of loyal customers by creating engaging communities. An effective method is to create groups on social networking sites like Facebook, specifically designed for your customers. Providing a space to share insights and ideas related to your business is immensely valuable for both your customers and your business. Allow customers to share their knowledge about your products as well as participate in discussions with other customers, showcasing your commitment and willingness to establish a strong relationship.
Regularly provide your loyal customers with interesting content and keep them updated about new products and promotions. Distinguish loyal customers with additional discounts and encourage them to continue making purchases in your printing house.